Return on Investment (ROI) measures the profitability of an investment relative to its cost. By dividing net profit by total cost, ROI shows how effectively resources generate returns, helping businesses identify what delivers the most value.

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Brands can use ROI to prioritize high-performing campaigns, channels, or projects, focusing on those with the greatest impact. It also helps evaluate investments in areas like technology, staffing, or product development to ensure they justify their costs.

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Focusing on ROI allows businesses to maximize resources, reduce waste, and drive sustainable growth through smarter, data-driven decisions.