Mission E1
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Mission E1
Services
Meta & Google
Sector
Fitness & Hospitality
Results
4.4 Return on Ad Spend
Summary
Mission E1, Europe's largest movement space, engaged us shortly after their launch to expand their customer base and promote their diverse offerings, including yoga and other movement classes led by world-class instructors. The goal was to position Mission E1 as a premier destination for movement enthusiasts while driving class sign-ups and brand awareness.
To achieve this, we implemented a strategic digital advertising campaign across Meta and Google platforms. Leveraging targeted ads, optimized content, and data-driven insights, we focused on attracting a global audience aligned with Mission E1's ethos of excellence and innovation in movement.
The campaign successfully amplified Mission E1's reach and established their brand presence, reinforcing their position as a leader in the movement space.
The Brief
Mission E1, Europe’s largest movement space, brought us on board to accelerate their growth with a tailored digital advertising strategy. A key focus was launching an always-on Meta ads campaign to promote their exclusive new visitor offer, driving initial sign-ups and fostering long-term engagement.
In addition, we were tasked with running targeted Meta campaigns to highlight guest teachers and their specialized classes, as well as increasing visibility for their in-house restaurant to enhance the overall customer experience. To complement this, we implemented Google Search campaigns aimed at capturing high-intent audiences actively searching for movement classes, yoga, and related activities, ensuring strong conversion rates and audience growth.
This integrated approach positioned Mission E1 as a premier destination for movement enthusiasts while maximizing engagement across their brand offerings.
How did we help?
Here’s how we approached the challenge, step by step:
Created a market-leading welcome offer: To stand out in London’s crowded and competitive market, we developed an attention-grabbing welcome offer designed to appeal directly to our target audience and set the brand apart from competitors.
Built highly targeted audiences: Using advanced strategies like interest-based targeting, lookalike audiences, and geo-targeting, we carefully identified and reached potential customers who were most likely to be in-market. This ensured our efforts were focused on the right people at the right time.
Tested multiple creative formats: We experimented with various creative approaches, analyzing performance to identify which formats delivered the best results. By focusing our budget on these high-performing creatives, we maximised the efficiency and impact of the campaign.
Meta
Laying the Foundation: Setting Up for Success
To launch a high-performing Meta ads campaign, we started by building the account from scratch. This included meticulous setup of tracking systems to ensure data accuracy and campaign optimization. By establishing a solid foundation, we set the stage for reliable insights and impactful results.
Building the Perfect Audience
In collaboration with Mission, we crafted a detailed audience pool tailored to reflect the brand’s ideal customer. By analyzing previous customer data and website activity, we identified key behaviors and demographics that guided our targeting strategy. This approach allowed us to create a data-driven foundation that ensured our ads reached those most likely to engage and convert.
Continuously Optimizing with Testing
After launching the campaign and establishing performance benchmarks, we implemented a rigorous testing program for both audiences and creative. This iterative process allowed us to identify winning strategies and remain agile in our approach. By consistently refining these elements, we ensured the campaign maintained best-in-class performance throughout its lifecycle.
Driving High-Intent Traffic with Google Search
To support the new acquisition offer, we launched a strategic Google Search campaign aimed at capturing high-intent searches such as "yoga classes Shoreditch" and "yoga studios East London." By targeting users actively looking for relevant services, we ensured our ads reached individuals most likely to convert, driving qualified traffic to the brand’s website.
Refining with Precision: Phrase Match Keywords
Our strategy focused on using phrase match keywords to strike the right balance between reach and relevance. By closely monitoring performance data, we identified and removed keywords that didn’t align with campaign goals. This iterative approach allowed us to refine the campaign, ensuring optimal performance as momentum built over time.
Maximizing Reach with a Multi-Channel Strategy
By running Google Search in conjunction with Meta campaigns, we implemented a multi-channel approach that engaged the audience across various stages of their purchase journey. While Google Search captured high-intent users ready to take action, Meta helped build awareness and engagement further up the funnel. This synergy ensured we maximized the reach and impact of the overall campaign.
The Results
Our approach has delivered a consistent and reliable flow of new customers all year round for Mission. Since launch, as of December 24, we've seen over 1500 new customers walk through the door using this hero offer. Many of these go on to be fully paying members and engage with the broad range of specialist classes on offer.
This hs allowed Mission to dominate in East London and make a name for themselves globally within the industry.
4.4
Return on Ad Spend
£41k
New Customer Revenue
>1500
New Customers
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Taller have been instrumental in driving new customer growth for Mission E1, we love working with the guys.
Owner
A Word From The Team
The team have loved working with Mission over the years and together we've managed to see some incredible results and grow the brand considerably. London is a hyper competitive space for the gym and fitness market so we have had to be on our best to make sure we are in control of building Missions customer base. With a rapidly evolving busienss, we're excited to see where we can help take Mission next.
