Selling on Amazon can be incredibly rewarding, but with millions of sellers vying for attention, it takes more than just listing a product to start making money. To stand out and increase sales, you need a well-rounded strategy that maximises visibility, builds trust, and actually encourages purchases.
Here are our top 10 levers to boost your sales and grow your Amazon-based business! They are a mix of advertising, product listings and discount strategies so everyone should be able to use at least a few of these.
1. Sponsored Products
Sponsored Products is the best ad type for making sales. It’s, put very simply, what puts your products in front of people when they want to buy something. A big benefit of these ads is that they work on a pay-per-click (PPC) model, meaning you only pay when a shopper clicks on your ad. Make sure to choose high-converting keywords to get the best results and monitor your campaigns regularly to optimise performance.
2. Awareness Marketing (Sponsored TV/Brands/Display)
Awareness marketing helps you build your brand’s visibility through broader advertising channels. Sponsored Brands, Displays, and even Amazon’s OTT (over-the-top) video ads on Fire TV can help you reach new audiences. These options are great for creating brand recognition and attracting potential customers at the top of the sales funnel. There’s a lot of data that will support running these alongside your sponsored product campaigns but whether you do this almost always comes down to your budgets. Typically you won’t see the immediate uplift from this activity unlike sponsored products.
3. Price Discounts
Who doesn’t love a good deal? Offering price discounts is a tried-and-true method to boost sales. You can run limited-time sales, offer coupons, or set up bulk purchase discounts to incentivise shoppers. You can run these at any point, meaning you stay in good control of when you choose to put these live. However, make sure you really get your numbers as you don’t want to nuke your profit margins without realising.
4. Amazon Deals
Amazon provides specific deal options like Lightning Deals and Deal of the Day. These deals appear on Amazon’s ‘Today’s Deals’ page, giving your product increased visibility and creating urgency for shoppers. Prime Day is also the big selling period you want to make sure you plan ahead for. Get your stock in and submit your deals early as there is a finite cut-off. A little tip though, if you do happen to miss the deadline, you can still set up a price discount for the period so you can still capture that higher-intent audience.
5. Amazon Vine
If your product is new or lacks reviews, Amazon Vine is a must in our opinion. This program invites trusted reviewers to test your product for free, generating honest and insightful reviews that can build consumer confidence. It’s a really good way of getting a few stars on your product early as it does make a big difference to people's buying behaviour. It can be a double-edged sword if you get bad reviews though. It does cost a small amount so factor this in.
6. A+ Content
A+ Content allows you to enhance your product listings with rich media like high-quality images, comparison charts, and detailed descriptions. This feature, available to brand-registered sellers, not only improves your product page visually but also helps communicate your brand story and product value more effectively. Even if you don’t use A+ content, make sure you take time to create good visuals. We all use Amazon so you should know what it’s like finding a product with a really poor product listing page with bad quality creative.
7. Amazon SEO
Optimizing your product listings for Amazon’s search algorithm (A9) is crucial for organic visibility. Use relevant keywords in your titles, bullet points, and product descriptions. Also, focus on high-quality images and ensure your listings are complete and informative. The better your SEO, the higher your chances of appearing in search results.
8. Stock Management
This is way more important than most sellers realise. Running out of stock can negatively impact your Amazon ranking and sales performance as well as missing out on consistent sales opportunities. Amazon Seller Central is really good at giving you the tools to manage stock effectively so make sure you’re on top of it. You need to be tracking and forecasting this continuously to make sure you stay ahead.
9. B2B Pricing Strategy
Businesses typically can afford to spend more than normal customers so make it attractive by offering a discount. Not all products are relevant of course but if you sell products that businesses typically need then it’s wise to have a dedicated strategy just for them. Amazon Business allows sellers to reach wholesale buyers through business-specific pricing and quantity discounts.
10. Track Everything
This may be the most important of everything outlined in this list. To understand what works and what doesn’t, you need to track your performance. There really isn’t any excuses why you shouldn’t be doing this almost at least weekly. Use Amazon’s analytics tools to monitor sales data, advertising performance, and customer behavior. Regularly analyse the data to refine your strategy and inform your decisions.
Conclusion
For most businesses that trade on Amazon, all 10 of the above are techniques that you should be looking at at some point. You should be aiming for consistent sales rather than sharp peaks so a combination of all of the above should be the foundations for delivering a solid sales strategy all year round. If you’re struggling to make progress or you want to go to the next level then we offer a fully managed Amazon service to take care of this for you so you can focus on the bigger picture. Just drop us a line to find out more. Good luck and happy selling!
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